According to a study, 75% of users take action, such as visiting a site, shopping, or searching online, after liking a post on Instagram. Instagram can help you to reach a massive audience pretty easily.
You can set up your Business on Instagram by just following these steps:
1. Create an Business account on Instagram
To create an account, you have two options:
- Sign up with your email address or phone number and then enter a username.
- If you have a Facebook account, you can log in with the same information and link the accounts.
2. Switch your profile to a Instagram Business account:
To switch your profile to a Instagram Business account:
- Open Settings.
- Select the option Account.
- Tap Switch to Professional Account.
- Then select Business.
- Add details, like your business category and contact information.
- Tap Done.
3.Edit your profile
Click on “Edit your profile” Here, you can add a profile picture, bio, as well as website link. Use your brand’s logo and business name, so it becomes easier for your customers to find you. Put some branded language, links, or hashtags in your bio.
You can use a more casual tone on Instagram, even if your Business is conservative.
4.Upload content regularly
Share pictures, add stories and contact your followers to drive engagement. You can use all these features to find out what entertains your audience and quickly grow a following.
Use features like:
”Quick Replies”, it will allow you to create messages for your most frequently asked questions, so you can reply to users with just one shortcut word.
“Auto Publish” is another feature that let you plan your posts in advance and schedule them to go live at a specific date and time.
Instagram business comes with tons of advanced features like you can access Instagram Analytics about your followers and posts, promote Instagram posts as ads, Add links to Instagram Stories, and more. These features are not available for regular accounts. By using these features you can easily gain a lot of followers.
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